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FrançaisALH Holding
For over 60 years, ALH Holding has held a pioneering and forward-looking position in Morocco’s economic development and its international expansion.
Our Group is a purpose-driven investor, building a diversified portfolio of equity investments and high value-added businesses.
Five complementary business divisions and areas of expertise strengthen the Group’s ability to create impact and deliver sustainable growth.
More than 1,100 committed employees contribute daily, driven by strong entrepreneurial values.
Holding
ALH Hospitality
Hospitality
Founded in 2020, ALH Hospitality is the Group’s dedicated hospitality platform, operating as an independent multi-brand operator.
We aim to set new standards in Moroccan hospitality, uniting investment expertise with operational excellence to identify, structure and operate high-performing hotel assets.
Driven by a disciplined and innovative growth strategy, we aim to strengthen our leadership position and actively shape the future of hospitality in Morocco.
A focused presence, designed for market evolution
Our model is built on a clear segmentation between Upscale and Upper Upscale hospitality, enabling us to adapt to diverse guest profiles and evolving market dynamics. This approach allows us to develop a relevant and diversified hotel portfolio, structured around two complementary pillars :
Strategically located city assets, designed for business travelers as well as local urban communities. They combine accessibility, service excellence and distinctive Food & Beverage concepts, seamlessly integrated into the rhythm of urban life.
A multi-format approach enabling us to target the most dynamic leisure segments, while ensuring high operational flexibility and sustained performance.
A Bold and Structured Growth Strategy
We are executing a clear and ambitious expansion strategy, blending urban and leisure hospitality, with Food & Beverage at the heart of our differentiation and value creation.
By 2034, our objective is to operate a portfolio of 10 hotels and 1,500 rooms across Morocco’s most dynamic destinations, including Casablanca, Marrakech, Tangier and Agadir.
