ALH HOSPITALITY
Excellence in Hospitality
Shaping the future of hospitality in Morocco through local expertise and global partnerships.
We create high-value hotel destinations with precision, agility, and operational excellence.
Qui sommes-nous ?
ALH
Hospitality
ALH Holding - Groupe marocain historique investi depuis 60 ans dans l’immobilier, l’agriculture, l’éducation et maintenant, dans l’hôtellerie. ALH Holding assure à ALH Hospitality un foncier sécurisé, une construction maîtrisée via ALH Real Estate, et une structuration financière optimale via ALH Capital.
Filiale multi-marques, ALH Hospitality allie expertise et agilité pour s’imposer comme un acteur de référence au Maroc, grâce à son modèle économique de third party operator (TPO).
Strategy & Positioning
National Footprint
Our strategy is built around two hotel segments: Upscale and Upper Upscale, deployed across Morocco’s leading destinations : Casablanca, Marrakech, Tangier, Agadir and other high-potential hubs, to meet evolving market trends and the expectations of both local and international guests.
We operate a diversified portfolio comprising business hotels, lifestyle concepts, and leisure resorts.
- Operating hotels
- Projects under development
- Projects under study
Hospitality
Numbers that matter
Key Figures
ALH Hospitality is rolling out a growth strategy blending urban and leisure hospitality, powered by a strong Food & Beverage platform as a key lever of differentiation and performance.
By 2034, our ambition is to operate a portfolio of 10 hotels and 1,500 rooms in Morocco’s most promising destinations.
Operating assets
Assets in development
Assets under study
ALH Hospitality
Projects & Brands
Our Projects
Hotel Networks & Partners
Nouveautés
Dernières actualités
Restez informés des initiatives, projets et moments clés.






Hôtellerie au Maroc le modèle multimarques comme levier de performance