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ALH HOSPITALITY

Excellence in Hospitality

Shaping the future of hospitality in Morocco through local expertise and global partnerships.
We create high-value hotel destinations with precision, agility, and operational excellence.

Qui sommes-nous ?

ALH
Hospitality

ALH Holding - Groupe marocain historique investi depuis 60 ans dans l’immobilier, l’agriculture, l’éducation et maintenant, dans l’hôtellerie. ALH Holding assure à ALH Hospitality un foncier sécurisé, une construction maîtrisée via ALH Real Estate, et une structuration financière optimale via ALH Capital.

Filiale multi-marques, ALH Hospitality allie expertise et agilité pour s’imposer comme un acteur de référence au Maroc, grâce à son modèle économique de third party operator (TPO).

Strategy & Positioning

National Footprint

Our strategy is built around two hotel segments: Upscale and Upper Upscale, deployed across Morocco’s leading destinations : Casablanca, Marrakech, Tangier, Agadir and other high-potential hubs, to meet evolving market trends and the expectations of both local and international guests.
We operate a diversified portfolio comprising business hotels, lifestyle concepts, and leisure resorts.

Hospitality

Hotspot 1

Numbers that matter

Key Figures

ALH Hospitality is rolling out a growth strategy blending urban and leisure hospitality, powered by a strong Food & Beverage platform as a key lever of differentiation and performance.

By 2034, our ambition is to operate a portfolio of 10 hotels and 1,500 rooms in Morocco’s most promising destinations.

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Operating assets

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Assets in development

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Assets under study

ALH Hospitality

Projects & Brands

Our Projects
Hotel Networks & Partners