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ALH Hospitality

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An executive duo with complementary expertise

ALH Hospitality is led by a strong executive leadership built on complementary expertise and a shared strategic vision.

Hamza Laghrari, Co-CEO of ALH Holding and Chairman & CEO of ALH Hospitality, embodies the Group’s long-term strategic direction and development vision.

Aboubakr Lahlou, Managing Director of ALH Hospitality, brings over 18 years of experience in tourism investment and hotel operations, gained within leading international hospitality groups.

Together, they have built a balanced and high-performance model, combining financial discipline, operational excellence and a clear ambition for national expansion.

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Operational Know-Howat the heart of our performance

Supporting this leadership, ALH Hospitality relies on specialized in-house teams across all key disciplines : Expert, committed and accountable professionals who manage and drive the day-to-day performance of our assets.

Team
ALH Hospitality

A culture of excellence powered by our teams

Aboubakr Lahlou

Managing Director

Holder of a Bachelor in Business with a specialization in Finance and Accounting from the University of Virginia, Aboubakr has acquired solid expertise in hotel investment and governance.
He has held various positions within the management of an investment fund dedicated to tourism, notably serving as General Manager of the Moroccan subsidiary of one of the largest tourism groups in Spain.
His commitment and leadership have been widely recognized, enabling him to progress rapidly into positions of responsibility. He is now General Manager of ALH Hospitality.

Hicham Bouab

Corporate Food & Beverage Director

Holder of a Bachelor in Business Administration from the prestigious Les Roches Hospitality School, Hicham brings over ten years of experience in Asia. He has led F&B operations in high-end hotels and resorts, notably with Marriott, combining operational excellence with a keen sense of detail.
Before joining ALH Hospitality, he managed the F&B services at Amanjena Marrakech, overseeing multiple outlets and creating exceptional culinary experiences for an international clientele. Today, he applies his expertise across both the corporate division and the group’s hotels, with the goal of maintaining the highest standards of quality and culinary innovation.
Today, he places his know-how at the service of the Group’s culinary division, with the objective of maintaining the highest standards of quality and culinary innovation across its hotels.

Zineb Berrada

Head of Marketing & Communication

Director of Client Services within some of Casablanca’s most renowned agencies, Zineb has developed solid expertise in digital strategy, audiovisual production, influencer marketing, press relations and event management. She has supported major brands in the design and deployment of creative and impactful campaigns, contributing to strengthening their visibility and brand image.
Today at ALH Hospitality, she brings her experience to serve a marketing vision designed both for the corporate division and for the Group’s hotels, by adapting the communication to reflect the identity and ambitions of each project.

Ismail Kornifa

Head of Management Control

Head of Management Control

Purchasing Manager

Purchasing Manager

IT Manager

IT Manager

CFO

CFO

HR Director

HR Director

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